"A global creative studio"

Not To Scale is an established film production company and animation studio representing an evolving international roster of multi-disciplined film makers who place film craft and digital animation techniques at the heart of what they do. They operate from four fully serviced production studios, with their own post-production facilities in the creative hearts of London, New York, Amsterdam and Los Angeles.

They collaborate with ambitious agencies, brands and channels worldwide to deliver stand-out film work that resonates, inspires and entertains. Their creative expertise is constantly evolving and truly full-spectrum: spanning social media, cinema, television, music, gaming, fashion and more. They take pride in their diverse and talented roster of award-winning creatives who bring visionary content to life, from live-action to mixed media, animation or VFX. They blend traditional and cutting-edge film-craft techniques to produce relevant and engaging stories that resonate and entertain.


Studio Projects:

L'Occitane Christmas 2021:
"It’s time to cherish the small things in life." Deeply hidden in the Provençal fields, immersed in nature, stands a majestic tree. A magical gift factory that only comes to life at Christmas time. Luca&Sinem directed this beautifully charming campaign for French beauty brand L'Occitane featuring tiny 2D animated people in a magical Christmas woodlands where all the natural ingredients & scents are combined to make their products.

A Film for the Future- Coldplay:
Not To Scale produced 11 pieces of media to accompany the release of Coldplay’s latest album, Moon Music. Liaising with the band's Head of Content, they curated a list of artists from their roster and elsewhere that Not To Scale were itching to work with. The brief was incredibly open, with each collaborator encouraged to be as creatively free and expressive as possible in their process. The only thing that was prescribed about each film was a segment of a song from the record. Each track was broken down into clips ranging from 6 to 22 seconds and shared with talent across the world to provide imagery for every moment, compiling a colossal visual feast. Represented in the output from Not To Scale is artistry from Berlin, Hanoi, Santiago, London, Shanghai, Hamburg and Kyiv. The result is an mind-bending array of styles and techniques.

A Good Start- Ollipop_Director's Cut:
Luca&Sinem teamed up with iconic director Freddie Powell of DROOL to create A Good Start for Olipop and agency Callen. The film plays on the hyperbolic and outlandish advertising claims of some soft drink brands, where one sip unleashes upon the world a horde of animated "little fellas" whose presence among humans causes involuntary niceties and goodwill to tumble out. Featuring a playful reimagining of The Chordettes’ classic hit “Lollipop,” updated with the lyric “Olipop, Olipop,” the spot introduces a cast of animated prebiotic characters that represent the positive impact of better-for-you soda.

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